Connecting with top talent is increasingly challenging. Labor shortages and skill gaps increase the difficulty of finding suitable candidates, particularly if you are relying on traditional recruitment resources like career pages and job boards. As a result, many businesses wonder how essential social media is to their recruitment efforts in the current landscape.
Ultimately, social media is an asset when you need to connect with job seekers for a variety of reasons. Here’s a look at the importance of social media for your business recruitment efforts.
Connect with More Candidates
Often, the clearest benefit social media provides when it comes to recruitment is greater reach. Many professionals spend time on social media platforms daily, so using this option lets you find them where they are already spending their time. This is particularly true for younger candidates who’ve spent nearly their entire lives on social media, as these sites are essentially second-nature and considered must-haves.
Expanding your reach on social media also creates opportunities to connect with higher-quality candidates. By responding to their comments on your posts, you can develop a rapport with active and passive candidates. Joining groups related to your company’s industry or target candidates’ field can have a similar effect. As a result, you’re forging relationships that can translate into top-tier job seekers, making it easier to fill vacancies.
Reduce Job Advertising Costs
Recruitment options like job boards are often more expensive than many companies realize, particularly if you’re filling vacancies regularly. Additionally, keeping your listing near the top of the results field is challenging. Often, you either have to pay more for a prominent position or refresh the job ad often enough to keep it near the top of the list, both of which increase costs, either financially or in regard to time.
With social media, advertising is far more affordable. Posting on your own profile is completely free, and your listings aren’t pushed down on your profile unless you add new content. Even paid advertising is relatively affordable, and you can target the ad based on your ideal candidate.
Establish Your Employer Brand
While using social media to advertise openings is undoubtedly wise, social media also lets you establish an enticing employer brand that boosts active and passive candidate engagement. You have the ability to showcase your culture in ways that aren’t possible on traditional job boards. Plus, the ability to respond to comments on posts, answer questions via integrated messengers, and otherwise connect with candidates makes building rapport simpler.
In turn, when openings are available, you can alert an engaged audience immediately. Typically, that leads to more responses from job seekers who are legitimately interested in what your company has to offer, resulting in a stronger culture fit than you may otherwise capture.
Connect With Us Today!
Ultimately, social media is a critical recruitment tool for businesses in all industries. If you’d like to learn more or want to partner with a recruitment agency to find top talent faster, GoSource wants to hear from you. Contact us today.