Your job description is the first point of contact you have with each candidate. It is your chance to make a good impression and provide key details about the position and company. If you aren’t getting any applications, the description is the first place you should look. Here are some tips on how you can construct a job description that attracts and informs candidates.
Use Keywords in the Description
Most candidates will be applying for the job on a mobile device or computer. Because of this, it is important to use keywords in the description that will help potential applicants find the listing. For example, if you are hiring for an entry-level assembler position, you will want to use those words throughout the description. Other keywords you should focus on are the top skills required for the job.
Include Information About Career Development
If there are career development opportunities available with your company, include information about them in the job description. Knowing that there are opportunities for them to progress in the company or expand their careers can help attract some candidates. Outline career paths within the company, training options, and certification programs. All of this can help sell the position to the applicant.
Provide a Call to Action
Employers don’t often think this way, but your job description is your chance to sell yourself to the best candidate. That said, every advertisement needs a call to action. Be sure to provide potential candidates with a call to action in your job description too. Don’t let them get to the end of the job listing and wonder what they are supposed to do next. Ask them to send you their resume, cover letter, and any other necessary hiring materials to your manager. Just provide some kind of information about the next steps forward.
Don’t Use Vague Language
Don’t include things like “other duties as needed” in the job description. This vague language can be a huge turnoff for applicants. Unclear responsibilities and requirements can make a candidate feel uneasy about the expectations for the job. You need to clearly outline what is expected and the necessary skills for the job. This will avoid any misunderstanding and help you attract new candidates that know exactly what they’re applying for.
Highlight Company Culture
Job seekers are interested in learning about the company culture and the organization’s values. Quality candidates want to work for an employer with similar values to their own. Including information about your company culture in the job description can help attract the right kind of candidate. For instance, if your company places significant value on work-life balance, say that in your job posting. At the same time, finding candidates who identify with your work culture will improve your bottom line.
Partner with Our Expert Recruiters
The team of professionals at GoSource is eager to help you with your hiring needs. We can assist your company with everything from writing the perfect job description to onboarding your newest employee. Contact us to learn more about how we can help your business.
